- Specialty Coffee Association of America Reinvents The Flavor Wheel -

“One of the most iconic resources in the coffee industry, the Specialty Coffee Association of America’s Coffee Taster’s Flavor Wheel has been updated for the first time in its 21-year history. The foundation of this work, the World Coffee Research Sensory Lexicon, is the product of dozens of professional sensory panelists, scientists, coffee buyers, and roasting companies collaborating via World Coffee Research (WCR) and the Specialty Coffee Association of America (SCAA). This is the largest and most collaborative piece of research on coffee flavor ever completed, inspiring a new set of vocabulary for industry professionals. This groundbreaking new tool will shift the way our industry thinks about and utilizes coffee flavor.”

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